How we work
Answers to the questions you'd want to ask before working with a publisher. If yours isn't here, write to us.
Games and apps.
We publish in both. Whichever your product is, we move forward with a plan that fits it.
Games
We test, market and grow mobile and web games.
- Hyper-casual and casual games
- Puzzle and word games
- Strategy and simulation
- Prototypes that can be tested quickly
Apps
We publish mobile and web apps that make everyday life easier.
- AI-powered tools
- Productivity and work tools
- Lifestyle and self-care
- Education and learning
What We Offer
- Funding
- We invest in your product for development, testing and scaling. We take on the growth budget and share the risk with you.
- User Acquisition
- Through performance marketing, creative production and channel management, we reach the right audience for your product at sustainable costs.
- App Store Optimization (ASO)
- We test and apply keyword, visual and listing optimizations that increase visibility on the App Store and Google Play.
- Monetization
- We design subscription, in-app purchase and ad models around your product and optimize the balance between revenue and user experience.
- Analytics & Testing
- We track retention, engagement and revenue metrics together and ground product decisions in A/B tests.
- Tech Support & Localization
- With our engineering team, we prepare your product for new markets across infrastructure, scalability, security and multilingual release.
How It Works
- 1.
Apply
Fill in the form. We reply within 5 business days.
- 2.
Review
Our team reviews the product and we discuss its potential and market fit together.
- 3.
Test
We measure metrics with small-scale market tests and improve the product together.
- 4.
Scale
Once results are validated, we grow the product with investment and marketing.
What We Look For
We are open to products at every stage: a prototype, an early build or a live app. When reviewing, we look at:
- A Clear Value Proposition
- A product that solves a real problem or delivers clear delight, and can be explained in one sentence.
- Early Signals
- First data showing traction, such as retention, session length or user feedback.
- Scalability
- A product that can appeal to a wide audience and stay technically sustainable as it grows.
- A Passionate Team
- Developers who believe in their product, are open to feedback and are ready for a long-term partnership.
The deal
Money and rights depend on the product. The process is always the same: we send the terms in writing after the first meeting, and nothing starts until you sign.
- Revenue share
- We share your product's earnings at an agreed rate. The rate depends on the product's stage, how much marketing it needs and what you expect.
- Marketing spend
- How the user acquisition budget is covered is written clearly in the agreement.
- Intellectual property
- Rights are agreed together based on the product and the size of the investment. Who owns what is spelled out in the contract.
- Test costs and advances
- Who covers testing and whether there is an advance depends on the product. We discuss it in the first meeting.
Practical matters in Türkiye
The things developers struggle with most when working with foreign publishers aren't a problem here.
- No company required
- You can work with us as an individual. If you want to set up a company later, we'll explain how.
- Store account
- The product is published from our developer account. No opening and verifying Apple and Google accounts or receiving payments from abroad.
- Your preferred currency
- We pay your earnings into your bank account in the currency you prefer.
- Invoicing and tax
- We guide you on invoicing and tax.
- Meet in person
- Our office is at Entertech İstanbul Teknokent in Avcılar. Meetings are in Turkish.
Frequently asked questions
When should I apply?
When you have a playable prototype or a working build. We need something we can test in order to evaluate it.
What should I send?
A short description, a demo link (TestFlight, Google Play internal testing, APK, web build or gameplay video) and any metrics you have. If your product is live, grant view-only access to info@techmorainvest.com in your analytics tools. The application form asks for these with a template.
How soon will I hear back?
Within 5 business days. If it's a no, we tell you why.
Will my idea be safe?
If you want, we sign a non-disclosure agreement (NDA) before the first meeting. We only use the information in your application to evaluate it.
I don't have a company. Can I apply?
Yes. You can apply and work with us as an individual.
I'm a solo developer. Is that OK?
Yes. We work with solo developers as well as teams.
How do I get paid?
In the currency you prefer, into your bank account. The payment schedule is in the contract.
What's the revenue share?
We don't have a fixed rate. We set it based on the product's stage and the marketing budget it needs, and send it in writing after the first meeting.
Who owns the game or app?
We agree on it together based on the product and the size of the investment. Who owns what is spelled out in the contract.
Whose store account is it?
The product is published from Techmora's App Store and Google Play accounts. You don't deal with opening accounts or receiving payments.
How does testing work?
We show the product to real users with a small budget and measure the cost per user and whether users come back. We share the results with you.
What if the test goes badly?
We review the results together. We can improve the product and test again, or decide not to continue. What happens in that case is written in the contract from the start.
Can I bring an app that's already live?
Yes. Existing data from live products makes evaluation easier.
Which game engines do you work with?
We have no engine requirement. Our technical team helps integrate ad and analytics tools.
How long is the contract and how do I leave?
Duration and exit terms depend on the product and are written clearly in the contract.
Do you only publish in Türkiye?
No. We publish worldwide and localize into other languages when needed.
Tell us about your product.
Fill in the form and we'll get back to you within 5 business days.